M Moser Associates makes room for growth at Miro’s new Amsterdam workplace

Thanks to the unprecedented advancement of hybrid working, leading visual collaboration platform Miro has seen considerable recent growth. Having outgrown its former office, Miro approached M Moser Associates to create a workplace design that offered a chance for the company to develop a thriving (and growing) community.

Now at home within a historic building in Amsterdam’s Stadhouderskade neighbourhood, the rapidly expanding Miro didn’t want to be too prescriptive about what its in-office culture should look like, and M Moser crafted a spatial framework that will allow the team to develop it organically.

“Our workplace strategy and design teams designed hospitality-inspired spaces with different amenities to spark creativity and encourage people to move around the area,” comments M Moser Associates. “Drawing on bold and colourful branding, our designers implemented pops of Miro’s personality around the space.”

The practice designed various spaces for creativity, collaboration and focus: a colourful bar area doubles up as a workspace, encouraging so-called ‘Mironeers’ to come together over lunch and a coffee; large screens support community-building events; and a wellbeing room with neutral colours offers a space to meditate or practice yoga.

In 2020, Amsterdam implemented a circular economy strategy to significantly reduce the use of new raw materials, aiming to become a fully circular city by 2050. As such, sustainability was a key driver throughout the Miro project. M Moser retained existing spatial partitioning and repurposed existing materials. Flooring was restored, and the existing bar was refreshed with new joinery and lighting. Where the practice needed to use new materials it chose sustainable options, such as a mycelium-based floor in the bar area. To allow Miro to constantly evolve and grow, furniture is leased.

Every space in this workplace design is adaptable, reflecting Miro’s role in helping companies innovate with new ideas and technology. Pouffes and chairs are easily moveable, and a ‘campfire’ space, with comfy chairs and laptop tables arranged in a circle, provides an ideal place to brainstorm and offers greater flexibility for meetings.

:By avoiding any hard physical barriers, we are able to provide a sense of freedom and flexibility,” explains M Moser’s Raqual Machado, “enabling users to set up different environments to get them out of their usual way of doing things.”